Love creates happiness, and happiness generates sales.
ENTREPRENEUR LEADERSHIP NETWORK WRITER
In his book, The Art of Freedom, Jesse Panama proclaims that the philosophy of love lends a business a competitive advantage. Though it may seem counterintuitive, his suggestion to run a business with love — yes, love — is actually a quite pragmatic way to approach most endeavors. Panama sums up the technique simply as, “Treat the people in your market or audience (your tribe) like family.”
If there’s one word that describes family, it’s love. If there’s one phrase that directs corporate businesses, it’s competitive advantage. Given these truths, the question becomes, how does an organization marry “love” and “competitive advantage” to achieve greater employee satisfaction and produce better bottom-line results? And, is it really important to do so?
Research says, “Yes!” Before suggesting ways to satisfy love languages, let’s cover the research confirming the importance of love and happiness in sales. The director of an 80-year study of adult development, George Vaillant stated, “Happiness is love. Full stop.” The study followed Harvard graduates over their lifetime and determined loving relationships as the most prominent indicator of both happiness and income. In addition to strong marriages, the study reported social engagement and support from friends, groups and volunteer activities as key components of happiness.
Related: 20 Secrets to Living a Happier Life
If love equals happiness, how does happiness impact business productivity? A 2019 study by the University of Oxford indicates employees are 13% more productive when they’re happy. In his book, The Buddha and the Badass, Vishen Lakhani recounts his interview with Shawn Achor, author of The Happiness Advantage, and details the following statistics: "When the brain is in a positive state, productivity rises by 31%, sales success increases by 37%, intelligence, creativity and memory all improve dramatically. Doctors primed to be happy are 19% better at making the right diagnosis."
The value of facilitating love and happiness as a competitive advantage for greater sales in a corporate setting is clear. However, for many — especially traditional corporations — the concept of love, and even happiness, in the office may be a totally foreign concept.
Love languages can bridge the gap and help executives connect with employees for increased corporate cohesiveness, camaraderie and sales. And just as love-language dynamics are unique within each relationship, the same is true in the office. While love languages are universally explained, the application of them is very individualized — and different for every person. A person’s love language represents actions that make them feel most loved, and most people have two: a primary and secondary love language. Knowing a person’s love language can give corporate bosses clues into how to spur connection and efficiency for employees. The following are suggested love-language adaptations that can be easily applied to the office environment:
In addition to providing straightforward thanks, recognition can also be more elaborate with specific awards and public acknowledgment of a person’s ability or achievement.
Corporate events, training and outings can also provide co-workers the opportunity to experience quality time with staff outside of the office where more casual social customs govern over professional ones. Herein lies the true connection point — and connection is essential to happiness. According to Vishen Lakhiani, founder of personal development company Mindvalley, “When you bring connection to your workplace you give people and yourself one of the greatest gifts in the world — and the gift with the highest correlation to human happiness. The gift of belonging.”
Another way companies can support physical touch is to bring in professionals and practitioners who can support employees with services like chair massage, physical therapy and chiropractic care.
Related: Starting a Business That Increases Your Happiness Will Make You A Better Person
Given the statistical support of love and happiness as proven ways to increase sales in the workplace, there’s no question a corporate culture that nurtures employee satisfaction is a logical choice for both the employer and the workforce. Corporate love languages offer a framework to foster love, self-worth and connection as one of the greatest competitive advantages an organization can utilize.
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