These days, it is more important than ever for a business to do whatever they can to attract new customers into their store. However, that's gotten harder than ever before as customers find their attention drawn in a million different directions. Thankfully, there are also more ways to connect with customers than ever before. Here's a look at a series of tactics that can help you attract more customers to your business.
Use the Internet
Simply put, a small business cannot be successful today without having a presence on the internet. According to Forbes, this may mean a small website, social media profile, and/or an e-commerce portal. Whatever path you take, it is vitally important that your business uses the internet in a way that will provide information about the various products and services that you offer. Also, create incentives to encourage new customers to explore your business. Fortunately, you don't have to create your own website, although it isn't terribly difficult to do today. There is no shortage of businesses out there that can help you do just that.
Offer Something Unique
The simple fact of the manner is that if a customer is looking for something that they can buy anywhere, they're going to buy it at the lowest price possible and with the maximum amount of convenience. In other words, they're probably going to use Amazon or a big box store. In order to survive, a small business has to offer something unique. That may mean special customer service or a product that cannot be found anywhere else or purchased on the internet. Whatever it is, remember that small businesses that offer standard services simply cannot survive in today's business climate.
Get to Know Your Customer
One of the biggest benefits that a small business has over a large chain or Amazon is that they can truly get to know their customer. This almost certainly doesn't mean that you need to engage in some comprehensive survey and pay for confusing customer algorithms. Indeed, these tactics are most decidedly low-tech. When it comes to your customers, do what you can to get to know them on a regular basis. Ask them their names. Ask how you can be of further assistance. Find them on social media, and get to know them better. Remember, someone is much more likely to do business with you if they know, like and trust you.
Build a Personalized Experience
This tip is intimately related to the one above. Podium advises that when it comes to products and services, 90% of customers expect a personalized experience. This doesn't necessarily mean that you have to get a fancy website that can predict what shoes they want to buy. Indeed, it may mean the complete opposite. If you get to know your customers, you can get a better idea of their specific needs and wants. From there, you can make specific recommendations that are customized to their desires. This personalized experience will keep customers returning to your store.
Get Involved in the Community
As you know, customers won't magically come to you. In order to attract them to your business, you have to actively become a member of your community. This can mean many things, like picking a non-profit to assist or as Webster suggests, getting involved in your local chamber of commerce. Whatever you decide to do, pick an activity that will benefit you and help you get more exposure in your local community.
Create a Marketing Budget
Marketing can be expensive, but without putting dollars into marketing, you're going to struggle to attract new customers. Entrepreneur.com says that a successful marketing strategy for a small business requires many steps, including determining your overall goals, identifying your ideal customers and finding out where you can reach them. However, this is money that is well worth the investment. It doesn't have to be a huge influx of cash — indeed, it may be something as simple as a placemat advertising in a diner that will do the trick — but you have to spend to get your business in front of new customers.
Partner With Other Businesses
These days, no business can make it on their own. To that end, identify other businesses that work in complementary areas to you, and see if there aren't joint promotions in which you can engage together. Promote each other on social media. Leave fliers and come up with joint deals, discounts or coupons. This will enable you to each take advantage of the other's services and customer bases, creating an ideal opportunity for you to expand together.
Growing a small business and attracting new customers is hard, and there's a reason that so many small businesses are struggling today. Making money requires more creativity and effort than it ever has before, but it is very, very possible. Follow these tips, and you will give yourself an excellent opportunity to succeed.
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