Whether you have a brick-and-mortar business or are thinking of taking advantage of the big Good End or CyberMonday sales, now is the best time to be online.
By Arturo Lee
The year-end shopping season begins amid a "new normal" brought on by the pandemic. With social distancing measures and an uncertain outlook for the near future, Mexican micro and small businesses are determined to face the coming months with resilience. According to the results of the GoDaddy Global Entrepreneurship Survey 2020 , 36% of Mexican entrepreneurs are considering the possibility of implementing online sales to their current business model as a result of the COVID-19 situation, and for their part, 18% report that they have already done so in response to confinement.
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Recent data on the pandemic tells us that e-commerce, which has been growing in recent years, will continue to expand. According to the Mexican Online Sales Association (AMVO) , nine out of ten buyers are considering making some of their year-end purchases online, while 41% of those surveyed have stated that they will make all their purchases strictly in digital channels . Additionally, entrepreneurs around the world are taking advantage of this wave of digitization, building and updating their online presence, some with the aim of expanding their customer base outside of their home city or country. In Mexico, three out of ten small businesses started selling online due to the pandemic , and they adapted to keep in touch with their customers.
This shows us that small businesses must stay ahead of the curve and use available digital tools to build trust and connect with their current and potential customers. At GoDaddy , we're focused on giving entrepreneurs the tools to help them be successful, so here are some tips on how micro and small business owners can try to take advantage of the strongest sales season of the year.
How do people find you?
We all know that having a physical business is not enough today, no matter the size of the company. According to the National Association of Self-Service and Department Stores, sales at department and self-service stores decreased approximately 23% in April, and continued to show a 3% decline in August. And while there has been a gradual recovery month after month, there is no doubt that technology allowed many stores not to have to close their doors completely during the most critical moment of lockdown.
Whether you have a physical business with an online presence, a 100% digital one, or you are thinking of starting a new venture to take advantage of the big year-end sales like El Buen Fin or CyberMonday ; now is the best time to be online.
Your own online store on your own website
Creating an online store through your own website allows you to have full control over the display of your products. Here are some additional benefits of creating an online store on your business website:
Make your business more "human"
People are at the heart of every business: those who built it, those who run it, and those who buy from it on a daily basis. To be close to your customers, you must listen to them and know what they want. In recent months, communicating with customers through multiple channels has gone from being an abstract concept for many of us, to being a fundamental need for all companies. Although the physical shopping experience may seem irreplaceable, the days of waiting for your customers to come to you are long gone. Today there is no better way to "make your business more human" than to be where your clients want to find you:
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