Here's the story of how Aisha Taylor Issah founded Sistahs in Business Expo.
January 15, 2020
At a September street fair in Jersey City, N.J., Aisha Taylor Issah knew she couldn’t run from her idea anymore.
About a year before, she’d first had the idea to create a space to help women of color showcase their businesses while also providing them with resources and tools to help them grow. Issah says she avoided the idea for a while — she wasn’t too keen on starting another business, since she’d co-owned a career consulting and recruiting firm for more than 15 years. But it wouldn’t leave her alone. Everywhere Issah went, she says she met more women of color working on great ideas, brands and projects, and many of them shared a similar struggle: They wanted to participate in business events and expos to grow their businesses, but they found them to be cost-prohibitive.