eBay published a new Global Marketplace Index that finds selling on marketplaces enables small businesses to reinvest in their local communities.
By Ina Steiner
Interim CEO Scott Schenkel said in Tuesday’s announcement, “Marketplaces like eBay have proven that ecommerce plays an important role in empowering entrepreneurs. Given the critical role that small businesses play in fostering economic development and a more inclusive global society, it’s essential that we continue to strengthen these businesses and their local communities, as we’ve done for nearly 25 years.”
eBay commissioned Euromonitor International to conduct the study, which is available on the eBayInc.com corporate website.
eBay highlighted some of the results focused on the US:
Online marketplaces have had a positive impact on local communities in the United States:
Online marketplaces provide U.S. small business owners with financial security:
Euromonitor conducted 75 in-depth interviews with small business marketplace sellers and identified the following five universal “dimensions of empowerment”: Lifestyle Impact, Financial Security, Financial Growth, Marketplace Tools and Business Environment.
It then surveyed 2,500 small online business owners from five countries: The US, UK, Germany, Australia, and South Korea.
It found that each country scored above 80 in the GMI, “demonstrating that small businesses are greatly empowered by selling through marketplaces.”
It concluded that 85% of small business owners around the world feel their online business gives them freedom or flexibility and over 77% say their online business gives them confidence or control.
You can find the announcement on this page of the eBayInc.com corporate website.
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