 don't get rolled in the clover or put in a square box Getting rolled in the CLOVER or put in a SQUARE box is just not as fun as it may sound. We help Businesses with two services that will save money and streamline automation the of business for owners - 1 - Best low-cost merchant account and POS system, including online ordering, inventory control, supply ordering - staff login and scheduling https://www.ChaChingBiz.com Lower Your Cost of Business POS Credit Card Transaction Fees Fast! or Even Eliminate them Altogether Accept Credit Cards Every Way Customers Want to Pay and Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. ChaChingBiz offers POS Systems for your needs that help you take control your business. Talech POS is designed to save you money it will streamline and automate areas of your business including online ordering, inventory control, and supply ordering - staff login and scheduling and more.
You can trust that your cardholder data will be rigorously protected. EMV authentication, encryption and tokenization render your data useless to fraudsters through the entire transaction life-cycle. Service - 2 - NO COST ADVERTISING Only Pay for Actual Sales, No Sales = No Cost! No Mysteries all data tracked in real time buy our clients on a mobile device or computer. https://wwwPayOnlyForSales.com Office 631-780-4607 We Serve All 50 States Don't Get Rolled in the "Clover" or Put in a "Square" Box! CLOVER , SQUARE  Business success is not all about size -- it's also about meeting your objectives with minimal stress and cost. BY MARTIN ZWILLING, FOUNDER AND CEO, STARTUP PROFESSIONALS @STARTUPPRO  Getty Images 1. Build your business around what you know and love.
I still hear people determined to start a business as a path to an easier life, or a way to make some money on the side. From my experience, these drivers are fraught with risk and unhappiness. Think first about where you have a natural advantage, or a unique insight or critical purpose. 2. Keep the initial scope within bootstrapping limits. Just because you want to start a business, that doesn't mean you are entitled to outside equity, loans, or crowdfunding. These only make your startup riskier, and add stress you don't need. By spending only within your means, and re-investing the money you make, you will more likely enjoy success. 3. Meticulously manage cash inflow and outflow. Cash flow is the nemesis of every business, particularly small ones. Don't delegate this task to another family member or accountant. Understand and write down every expense, and budget for required costs, especially initial inventory and accounts receivable delays. Details are important. 4. Learn to use basic business financial tools. One of the most useful tools for any small business is Excel or Google spreadsheets, for monthly profit-loss statements and operational tracking. You need to see quickly both positive and negative trends, and understand whether the fluctuations are caused by customer or internal needs. 5. Take advantage of bartering and less-than-new equipment. You don't need the latest-and-greatest computers or office furniture to get the job done well. Put the message out that you are willing to trade a little extra work for something you really need. Be creative in negotiating work agreements with vendors and even initial customers. 6. Limit the scope and focus of your initial offering. You must learn quickly when to say no, as well as when to say yes. Customers will always want to stretch your limits, and it's tempting to agree to things that may be outside your realm of expertise. Attempting to deliver these can kill you, both in quality of your solution and time to completion. 7. Get in the habit of documenting all agreements and terms. In my experience, this is what separates a business from a hobby. Hobbyists tend to work informally with like-minded people. Skip the complex contracts by lawyers, but at least use an email to confirm terms and conditions to all parties. It's good communication and good business. 8. Don't forget to do continuous marketing and networking. There is an old saying in business that what you know is not as important as who you know, and who knows you. You have to find your customers and people who can help you -- they won't find you. Count on spending 50 to 75 percent of your time marketing and networking. 9. Pay attention to competitors, and differentiate your offering. The quickest way to fail is to be just "one more" consultant or assistant. Every business solution has competitors and alternatives. Define your secret sauce or intellectual property, and advertise it as well as protect it. Be prepared to update it regularly as customers and trends change. Businesses that start in the home are becoming the norm. The Small Business Administration reports that over 50 percent of small businesses are now home-based. Yet these can fail just as quickly as any other, if basic business principles such as the ones outlined here are not followed. Make the effort to do it right, and you too can enjoy the journey as well as the destination. Join Mark Cuban, Daymond John, Michael Strahan, Rebecca Minkoff and more of the biggest names in business at the Inc. 5000 Vision Conference. October 19-23. Sign up now. Read more from INC ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM A look at two vibrant companies thriving in the Sunshine State. Image credit: Enterprise Florida Brought to you by Entrepreneur Partner Studio Staff When you consider locations to start or relocate the business of your dreams, you likely think of things like hiring, infrastructure, legal issues, and lifestyle, to name a few. Afterall, you want to base your business somewhere that you can recruit a talented workforce, have necessary resources and services like transportation at your disposal, pay lower taxes, and enjoy your personal life as much as your work life. Finding that perfect location with all of these important features already in place—now and for the foreseeable future—is far from easy. However, there is one place that has placed a priority on cultivating a business-friendly climate and laid the groundwork for being a startup hub for years to come. That place is Florida. With no personal income tax and the third largest population in the U.S. (20+ million), Florida has a state GDP of $830 billion with more than $150 billion in annual merchandise trade. It has a wealth of highly regarded colleges and universities, is among the top five best places for business taxes, and has an established and growing stable of thriving companies of all types and sizes. Here’s a look at two companies that have made Florida home—not just for now but for the long haul. Flying fast. For nearly three decades, the top name in high-speed business aviation was Concorde. Unfortunately, the turbojet-powered supersonic jets stopped flying in 2003 and nothing else has replaced it. The team behind Aerion Supersonic aim to change that. The company is developing the AS2, a supersonic aircraft that seats 8 to 10 passengers and flies at 1,000 mph—faster than the speed of sound. “On a standard business flight, you can go from New York to London in about six hours. On an AS2, you’ll be able to do it in four hours,” says Matthew Mejía, Aerion’s CFO and EVP of strategy and investor relations. In a case study, Mejía says if one passenger had flown the AS2 instead of the standard airlines, it would have saved that person more than 140 hours per year. “What we’re doing is being embraced because there’s nothing else like it,” Mejía says. “We can give people back their time…the only thing you can’t make more of.”  Aerion Supersonic's plans for its new headquarters in Melbourne, Fla. Image Credit: Aerion Supersonic Founded in Reno, Nevada, in 2002, Aerion announced in April that it is relocating to the city of Melbourne, on Florida’s Space Coast. Mejía says the company plans to break ground on its new 100-acre, environmentally sustainable headquarters before the end of the year. From there, they start construction in 2021, begin manufacturing the jet in 2023 with test flights starting in 2025, and then bring it to market in 2027. It sounds like an ambitious plan but the Aerion team is confident it can get it done—especially in Florida. The company benefits from favorable business environment and tax incentives, its location near airports and the ocean is crucial for their flight test programs, and their proximity to educational facilities like Florida Tech, University of Central Florida, and Embry-Riddle Aeronautical University is key to recruiting top tech talent. “We need entrepreneurial and brilliant people to do things that have never been done before, and we have that here,” Mejía says. “There is so much long-term potential for doing business in Florida.” Crunching numbers and pushing the envelope. Florida is investing money and resources in a number of industries, FinTech among them. No one knows this or appreciates it more than Lil Roberts, founder of Xendoo, a Fort Lauderdale-based online bookkeeping and accounting service for small-business owners. Last year, Xendoo won a major regional pitch competition and took top honors at a startup showcase in 2018. A serial entrepreneur, Roberts says she founded Xendoo in 2017 after realizing a need for a solution. Prior to Xendoo, she owned a manufacturing business and accounting “was always a tremendous pain point,” she says. “It befuddled me as to why the accounting industry wasn’t applying technology to keep up with the speed of the business world.” So, that’s exactly what Roberts set out to do. She hired a team and built a cloud-based, proprietary platform driven by data, workflow, measurement, and increasing productivity. While a bookkeeper at a traditional CPA firm could handle 20 or 25 customers, Xendoo can manage 100 or 125, Roberts says.  The team at Fort Lauderdale-based Xendoo. Image Credit: Xendoo Born in Miami, Roberts says there is no better place to do business than in Florida—South Florida in particular. In addition to the tax incentives and proximity to top-notch universities for hiring talented graduates, she says the area attracts wealthy residents who contribute to starting and investing in innovative startups that push boundaries.
On top of that, the rich culture in South Florida is more than just a lifestyle draw, according to Roberts. “It’s a melting pot of culture which contributes to diverse thinking from various backgrounds,” she says. “Startups don’t thrive on the ways things have always been done. You need diverse thinking to chart a path for the future.” Find out more about how you can find a future for your business in Florida. Visit EnterpriseFlorida.com. ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM Even if you don't have a taste for accounting.The following excerpt is from Money-Smart Solopreneur: A Personal Finance System for Freelancers, Entrepreneurs, and Side-Hustlers, out now via Entrepreneur Press. Purchase from Amazon | Barnes & Noble | Bookshop | IndieBound.  Image credit: Korrawin Khanta/EyeEm | Getty Images Good record keeping is just good business. How you manage data, account for financial transactions and store and retrieve your records is part of running and maintaining your company. Use the following six tips for a more successful balancing act.
1. Separate business and personal data The line between personal and business finances can get blurry for solopreneurs. It’s important to separate the two, so you can easily monitor the progress of your business, plan for the future and create financial statements for specific periods, such as monthly or annually. Clear business records allow you to identify sources of income, tag tax-deductible expenses and easily prepare your taxes. Without a proper record-keeping system, tracking the details of your business and complying with the law may be close to impossible. For instance, if you don’t have a system to determine which restaurant meals or vehicle miles were personal and which were for business, you might be unable to claim valid business expenses as tax deductions. Related: Top Tips for Defining Your Solo Business Model 2. Use a business bank account To keep your business and personal finances completely separate, open a dedicated business bank account. If your business is incorporated (such as an S corp or LLC), you must have separate accounts to legally distinguish your business and personal finances. Remember that the purpose of incorporating is to create an entirely separate entity from yourself. You’ll need a separate business bank account where you can deposit checks made payable to your business. If your business name is the same as your personal name, you could likely cash business checks or deposit them into your personal account. And regardless of your business-entity type or name, you can pay business bills and expenses from a personal checking account and still claim them as a business-tax deduction. But these actions certainly muddy up your financial waters. So even if you could avoid having a business bank account, it’s still a good idea to establish one. 3. Apply for a business credit card Most business checking accounts offer a variety of ways to make payments, including debit cards, online bill pay and electronic transfers. However, depending on the amount and type of purchases you need to make, you may want to apply for a business credit card. Just like with a business bank account, a business credit card makes it easy to keep your business and personal finances separate. You don’t have to own a huge business or even incorporate to qualify for a business card — even part-time sole proprietors may be eligible. You can apply for a card even if your business is new and hasn’t started earning revenue. However, if you do have income, that’s a plus. You’ll likely need to estimate your anticipated spending on the card, which helps issuers determine the size of your credit line. If you’re not sure how much available credit you’ll need, it’s better to estimate higher rather than lower. 4. Find an accounting system suited to your needs No matter the type, size or complexity of your business, you must find an accounting system that suits your company’s requirements. The IRS allows you to choose any record-keeping system you like, as long as it clearly shows your income and expenses. Your system could be entirely manual and written on paper. But I don’t think there’s a real substitute for an online financial tool or desktop accounting software. Just think about the advantages of being able to use a smartphone app to send an invoice, track billable time or take a photo of a receipt that gets automatically uploaded and stored in the cloud. Most small-business accounting programs are easy to use, even if you’re not an accountant. They typically allow you to upload images of receipts and documents and to automatically import data from financial institutions. 5. Always get receipts for business expenses While being self-employed means that you’re responsible for paying more taxes than a W-2 employee, the upside is that you get to claim business-tax deductions. Tax deductions are great because they reduce the amount of taxable income for your business, which in turn cuts the tax you must pay. But the proof that your tax deduction is valid is on you. That means you must keep supporting documents, such as receipts, invoices and payments to employees. The good news is that you can store these crucial documents digitally, instead of as paper records, if you wish. You can still claim a tax deduction even if you don’t have the receipt. However, if the IRS audits any of your tax returns, you may be asked to explain exactly how you calculated the taxes you paid. Related: Free On-Demand Video: 5 Tips for Building a Side Business 6. Go as paperless as possible Going paperless, or as paperless as possible, saves space in your office and keeps your data and documents safe from theft, fire or water damage. Not only does a paperless system save environmental resources, but it also saves time. Try to eliminate all incoming papers, such as bills, account statements and receipts. Note that there are some vital paper documents you will still need to keep, such as deeds, licenses or business records with original seals. You may have other records or contracts that should be retained for legal purposes. When in doubt, check with an attorney for legal requirements and statutes of limitations in your state. Continually pare down what you receive each month. Every time you open your physical mailbox and see paper inside, make a note to log on to your online account or contact the merchant and request to go paperless. No one likes hitting the books, but it's essential if you want to stay in business. read more from Entrepreneur ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM While many companies were reportedly undergoing some form of digital transformation before COVID-19, it seems they were not far enough along their journey to respond effectively. At the outset of the pandemic, companies scrambled to look for IT equipment such as laptops and IT services like Zoom to get a grip of the new digital reality that came overnight. As the crisis unfolded, it became increasingly clear that those companies lacking a robust digital backbone or the ability to conduct their business online were struggling.Tomoko Yokoi Contributor Entrepreneurs I write about digital business transformation and innovation Co-authored with Nikolaus Obwegeser and Benjamin Müller  Makeshift digital home office GETTY But there is also good news for those “digital laggards” now: the main reason why up to 90% of digital transformations fail - lack of alignment and resistance - is suddenly off the table. COVID-19 has removed scepticism and resistance to digital transformation and replaced it with a sense of unity and urgency, as companies are forced to leverage digital technologies to ensure business continuity.
Forward-looking executives realize that they face a different challenge today: How to turn a makeshift digital transformation to survive the crisis into a true and sustainable push towards becoming a digital frontrunner? Recommended For You
4 Steps To Creating A Lasting Digital Footprint People are biased to look for simple and immediate solutions that reduce uncertainty, especially during times of crises. No surprise then that digital transformation efforts driven by business survival look different from those that are carefully planned and prepared. Instead of a North Star that hovers in the distance above all digital initiatives, the overarching question becomes: How can we leverage digital technologies to ensure business continuity now? PROMOTED ServiceNow BRANDVOICE | Paid Program The Maverick Myth SAP BRANDVOICE | Paid ProgramCan Technology Help Curb The ‘Shecession’? Square BRANDVOICE | Paid ProgramHow To Use Marketing To Create Deeper Customer RelationshipsHowever, avoiding irrevocable mistakes is critical to ensure a more long-term oriented digitalization later. As one business leader in the education sector told us: “The trick is not to squeeze a 3 year digital program into a 3 month program. The trick is to make sure that what you do today is still valuable in a few years from now.” The following four steps provide a guideline for companies to leverage the current momentum of their digital transformation for long-term digital success. 1. Create and empower your digital A-team There has been much discussion whether digital needs to be driven by a dedicated team or distributed across the different parts of the organization. Prior studies show that an empowered and well-funded unit is critical for avoiding unnecessary bureaucracy and for accelerating implementations, especially in times of high pressure. When we compared successful and failed digital transformations, one major distinguishing aspect stood out: successful digital teams were able to hit the ground running from the get-go. That is, while the skills and expertise of team members are surely important, it was the organizational environment and support that was in place to support the digital take-off. Successful digital teams report directly to the CEO, have enough funding available to make a real impact, and own the decision rights to actually effect change on an organization-wide scale. Leveraging digital talent, a Chief Digital Officer (CDO) who has proven transformation experience, and a core digital team comprising diverse competencies and an entrepreneurial spirit are key. Take the case of infrastructure and energy company ABB, who brought in Guido Jouret, a veteran of Cisco and Nokia, to accelerate their digital transformation in 2016. Reporting directly to the CEO, Jouret built a centralized team with dedicated funding to “make the rest of ABB more digital.” 2. Make sure to capture great ideas Great ideas are generated both internally and externally - from employees, customers, suppliers, and partners. To effectively leverage the creative power of their networks, companies need a systematic approach to capture ideas and funnel them into a pipeline for evaluation and prioritization. Leading organizations have set up clear processes and the appropriate tools/platforms that help them to manage a constant flow of ideas. Back in 2014, Danish toy manufacturer LEGO pioneered their “LEGO Ideas” platform to engage their customers. It represented a strategic pivot, from viewing their customers as “hackers” infringing copyright to actively leveraging them to feed LEGO’s product development and design processes. Organizations that implement a systematic ideation approach not only benefit from enhanced innovation, but also improved communication, better workplace satisfaction, and the ability to spot changes in their business landscape before their competitors. During a crisis, actively scouting and leveraging great ideas is essential. The recent burst of open innovation during the pandemic shows the vast potential of creating value with front-line employees, customers, and partners. For open innovation to be successful, diversity among partners is key. In fact, the best ideas may come from unexpected places. At the peak of the pandemic, Scandinavian trucking giant Scania for example established a shared command centre with the Karolinska Hospital in Stockholm in a common effort to make sure that the supply for personal protective equipment for healthcare workers is ensured. 3. Implement a rapid test-and-learn environment Digital disruptors are often said to follow a “fail fast, fail often” culture, but this could prove to be a costly strategy when the survival of an organization is at stake. We recommend that companies strive for a test-and-learn environment that supports hypothesis-driven experimentation with a rapid turnaround. During a crisis, finding the middle ground between unguided experimentation and risk-averse reservation is essential. While playing it safe may seem like the right thing to do, it is important to recognize the opportunity of falling barriers when it comes to experimentation and improvisation among customers, employees, and even regulators. Executives have an opportunity now to quickly implement a system that leverages this environment and allows employees to systematically and efficiently formulate and evaluate new ideas around hypotheses. Companies like 7-eleven Japan have demonstrated how this can work: establish a set of clear guidelines for all employees to formulate hypotheses, regularly follow-up on the results of experiments, and focus on how to improve over time. 4. Plan for long-term success beyond survival While short-term initiatives can help ensure business continuity, companies must periodically ensure that their actions contribute towards long-term digital success. We recommend that companies periodically ask themselves two questions to ensure they are constantly moving in the right direction: Question 1: Can we accommodate evolving technical developments? In survival mode, many companies need to quickly introduce new technologies to ensure business continuity. Companies’ swift turn towards SaaS solutions are a case in point (e.g., video conferencing services like Zoom that are not part of the company’s core application portfolio). Companies may be tempted to incorporate digital tools next to legacy IT infrastructure because they are easy to come by and enable quick acting. But at the same time, these tentative solutions run the risk of creating misconfigurations in systems, processes, and data. Developing a robust enterprise architecture that supports continuous integration of new developments is essential for digital success. At the same time, keeping a close eye on those developments that only serve as quick fixes during the crisis is essential to make sure they do not become so systemic for a company that they cannot be retired when the crisis is over. Question 2: What is the purpose that drives our digital transformation? In today’s world where exciting new technologies (e.g., Blockchain, AI, quantum computing, augmented reality) are being developed faster than ever before, executives are easily swayed to follow the newest trends and fashions without evaluating it against the bigger purpose their organizations seek to achieve. In times of crisis, the often-exaggerated business potential of technologies climbing the Hype Cycle can often make these technologies seem like a silver bullet. Besides the question of whether these often imaginary hopes hold up in reality, we advise companies to revisit the choices they made during times of crises and evaluate them against their purpose. It may seem costly to adapt or even abandon digital investments, but if they do not fit with an organization’s purpose, the price of holding on will be much higher. Some final words: Digital transformation works best when technology follows the pull of changes in strategy, structures, and processes, not the other way around - especially in established organizations. At its best, digital transformation unlocks the ability to design a true cultural change and offers employees to become digital transformers in their own right. A clear purpose and a set of shared values and norms helps to make the digital transformation journey more graspable for everyone and has been shown to result in substantially higher success rates. Read more from Forbes ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM The COVID-19 pandemic has been a terrible time for restaurants, cafes and small food businesses. Thousands have closed across the country and more failures are predicted as fall wears on. Some of the choices at Sweetwater's Donut Mill in Battle Creek, MI. MICHELINE MAYNARD But in Battle Creek and Kalamazoo, Michigan, Sweetwater’s Donut Mill is managing to power through tough times. Although it has cut back some hours, and initially made fewer donuts, it has kept all its stores and staff.
“We have fans from all states and even internationally,” says Tricia Garner, Sweetwater’s general manager and a member of the family that founded the shops in 1983. I found out about Sweetwater’s when it was featured in Saveur Magazine in 2009. The magazine effused over its “colorful, gooey pastries” and 55 rotating varieties. To me, Sweetwater’s doughnuts straddle the line between cheap and chic. They’re far higher quality than Dunkin’ Donuts or something you’d find in a grocery store. And, with most flavors costing $1.09 each, or six for $5.99, you can fill up a box for what you’d pay for two big city hipster doughnuts. Most people buy in multiples, says Garner. Making donuts in big quantities “helps us cut down on costs, and we are able to pass the savings on to our customers,” she says. Recommended For You
Sweetwater’s typically sells about 4,000 doughnuts per day per store, which means 12,000 doughnuts daily, or something close to 84,000 a week. The company doesn’t give out its revenue or profit numbers. But by doing a back of the envelope calculation, I’m betting that’s a healthy top line. PROMOTED Square BRANDVOICE | Paid ProgramHow To Use Marketing To Create Deeper Customer Relationships SAP BRANDVOICE | Paid ProgramClean Water Drives Need For Digital Transformation ServiceNow BRANDVOICE | Paid ProgramIt’s Time To Reinvent The WorkdayAnd, that’s even with the doughnuts they give away free — like the six doughnuts you receive on your birthday if you buy six doughnuts. (You can read about my trip in the Culinary Woman Newsletter.) They sell classic doughnuts, like cinnamon sugar and plain, and plump filled donuts, such as Boston Cream Pie, peanut butter and jelly, and s’mores, and fancies, which cost a little more. Sweetwater’s version of a cinnamon roll is as big as your face, and it offers something called a twist, easily as long as your forearm. There are also trays of doughnut holes, about the size of hush puppies in a decent Southern kitchen. “We try to appeal to the widest fan base,” says Tricia. The Kalamazoo stores remain open 24 hours, while Battle Creek is now open 5 am to 10 pm. They’ve just rolled out their fall doughnuts, including spicy pumpkin, and you can get a cup of locally made cider to go with them. COVID-19 has meant some sanitary changes, like limiting dining room capacity to 50 percent of the number it once served, and requiring customers to wear masks to enter. And there are no longer shelves holding customers’ personal coffee mugs. But Sweetwater’s will sell you one of its mugs, or a t-shirt, and all the doughnuts you can fit into your car. So, think about a detour on your way between Detroit and Chicago. You’ll get a warm welcome, Garner says. “We couldn’t be more excited than when someone stops by to visit us from out of town.” Read more from Forbes ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM If you start your day by turning off your alarm clock, go to work by car, take public transport and swipe a transit pass, schedule a meeting, or reheat your lunch, you’re using technology in every single case. Tech is as common as ordering a meal via an on-demand courier service and often essential in things like medical equipment that vastly improve or even save someone's life.
All technologies are developed with a purpose. However, some can become a substitute for moments in life that don't need tech, creating an imbalance between the real physical or spiritual world and binary code. Simply put, when you live in an urban area and your work revolves around tech, looking at screens and pushing buttons can become overwhelming. Let’s Put Tech Into Perspective There are 3.5 billion smartphone users, about the same number of home computer users, and over 4.5 billion active Internet users around the world. This means that most of the world’s young and adult population go online and are being bombarded with notifications from a dozen different apps, images on social media, and flashy ads in newsletters every day. This onslaught of information noise can cause people to lose focus and use technology mindlessly: unlocking the phone screen to see what time it is and going on social media for a scroll instead, or switching to the wrong tab and going down the Internet rabbit hole. ADVERTISINGUsing any app that is connected to the Internet via mobile or desktop can become excessive or obsessive to the point of hurting your physical and emotional wellbeing and relationships. On the other hand, the world has achieved a lot thanks to technological progress. Here are just a few examples of how tech benefits our lives: Recommended For You
Key Steps For Tech-Life Balance You Can Start Doing Right Now Finding that balance might seem impossibly difficult, and it can be. It is challenging to simply let go of harmful tech habits, but you can substitute them with new ones. Here are a few steps you can take to start the process of creating healthy tech-life habits. 1) Stop Double-Screening Have you ever caught yourself using a computer and a smartphone at the same time? It has long been established that multitasking is bad for attention and productivity, and it stresses people out more than it seemingly helps save time. And double-screening is essentially multitasking. For example, if you have a video meeting running on a computer and you’re trying to do extra work on a tablet because it’s not your turn to speak, you might think you are saving time, while in all actuality your head isn’t fully in the game with either of those matters. On the one hand, you won’t have a productive conversation because you aren’t actively listening. On the other, that extra work won’t be done well because you’re half-listening to a conversation so you don’t miss a valuable piece of information. 2) Create Tech-Free Rules An example of such a rule, and something your GP (general practitioner) or family doctor has probably mentioned, is to avoid using gadgets or watching TV in bed or while eating. The recommendation to avoid artificial light before bed comes from studies of melatonin — an essential hormone associated with circadian rhythms and sleep in particular that is produced in response to darkness. At work, “tech-free rules” can be personal or company-wide. Like with the previous meeting example, your personal rule can be to focus on the video conferencing tool and use other software only if you need to look up information related to the meeting. A company-wide rule can be to turn off all phones once the meeting has started. 3) Try Meditative Techniques It can be hard to stop checking your phone during a meeting or refuse a new episode of your favorite series before bed. This is where meditation can help by clearing your mind from information overload or a stream of thoughts. There are different types of meditation, such as guided meditation (look for apps that help submerge you into a meditative state), mindfulness practice, or yoga. All these techniques have breathing and posture elements that help you focus on the present, relax your mind, and find your way out of a stressful situation. 4) Automate What You Can Optimizing the use of tech is not only about minimizing its use or meditating. It’s also about getting the most benefits out of the tech available to you and using it with a purpose. Look into apps and features that can do something without your involvement. A good example of automation is using a CRM system instead of spreadsheets and ordinary databases — you can retrieve reports and diagrams without having to analyze data for hours or make someone else do it for you. Another good example is email software. Email is an essential part of a work day, but different messages have different levels of priority. You can streamline the use of email by automating the app you use to send low-priority emails into a dedicated folder so they don’t hibernate in your inbox while you are doing work. You can also set a spam filter that will guard you against insignificant correspondence. 5) Be Picky with Notifications Notifications are convenient when you’re expecting something important or critical, but too many low-value notifications make you want to reach out to a mobile phone or an app on your laptop for no reason, doubling your screen time. Turn off ones from apps you don’t use, especially if you receive them as push notifications on desktop and mobile or via email. 6) Take A Vacation If you bear a lot of responsibility, and you most likely do, it could be hard to disconnect through your personal volition or meditation — especially if you have a smartphone to keep in touch with managers at any time, keep an eye on how things are running, and make sure your ship doesn’t sink. Perhaps you are a smart entrepreneur who has spent time building a smart team and developing solid processes. The team can handle it while you spend time truly relaxing and recharging, preferably in an environment that is entirely different from what you are used to on the daily. Or you are an IT specialist who spends hours behind the computer. Just imagine how much peace and quiet you can get somewhere high up a mountain or surfing waves. You can’t get that while working with beeping machines and blinking indicators. Getting a rest in a beautiful place (preferably without cell coverage) can do wonders for your wellbeing and recharge you for better productivity once you come back. Final Thoughts Tech is amazing. It helps you solve daily tasks, makes it possible to work or study from any part of the world, and sometimes even helps save a load of time. However, using tech can become stressful and overwhelming. If you feel like tech is consuming your life and you need to reinstall balance, you can start by avoiding the use of multiple gadget screens at once with no purpose and look into apps that provide guided meditations. You can also get to know your apps better and set them up to benefit you — limit the use of notifications, automate where possible, and don’t use technology just to fill up the time. Our time in life is precious, and considering some misuses of technology in our world today, we don't need to have our lives overtaken and overrun by tech. Balance is everything, and while it’s not easy to achieve in our unbalanced world, it’s crucial for a happy and healthy life. Read more from Forbes ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM As customers begin to recover from the shutdowns, keep these tips in mind to maximize your company's turnaround.Brought to you by Entrepreneur Partner Studio Staff  Image credit: Shutterstock Because of social distancing, quarantines, and slow re-opening processes, people have had more time and more reason to shop online. Turns out, online shopping has increased 25 percent since the start of the health crisis. Whether your business had to shut its doors or was limited to curbside pickup, one way to increase cash flow is to take advantage of more consumers who are willing to do business online. If you didn’t have the time or incentive to experiment with selling and shipping products online before COVID-19, or you tried but didn’t pursue the opportunity, now might be the best time to double down on ecommerce. Once your online store is set up, consider these tips and strategies for maximizing sales amid these uncertain times. Leverage the power of online video. Less time commuting and working in a traditional workplace means people have more time and are watching video online. Since the start of the health crisis, more than half of the Gen Z population, 44 percent of millennials, and 35 percent of Gen X say they are watching video online. According to recent surveys, 84 percent of consumers were convinced to buy a product after watching a brand’s video, and 97 of video marketers reported that video increased customer understanding of a product. For business owners, this creates a prime opportunity to communicate with customers in a timely way. Recording a video can be as easy as turning on your smartphone and hitting record. In your videos, you could explain the steps you’re taking to keep your staff and customers safe, unbox a product while explaining its features and uses, or talk about your businesses’ plans for later in the year. You can find 10 great tips for creating marketing videos here. Be mindful of your tone. Whether you’re reaching out to customers on your website, over social media, newsletters, etc., remember to project a cautious tone with informed optimism. It’s OK to be optimistic and have a positive attitude about the reopening of businesses and the months to come. However, projecting overconfidence in your recovery messaging can rub some customers the wrong way. Many people are worried, and no one knows for sure how the crisis will eventually shake out. Predicting the future in absolutes can undermine your brand’s credibility and erode trust with customers. Get smart about shipping. In the midst of the pandemic, owners of traditional brick-and-mortar stores aren’t only starting to receive more orders online—they’re learning about shipping products. Some business owners may even be shipping products from home. Thanks to Pitney Bowes, the learning curve isn’t an issue at all. SendPro Online from Pitney Bowes makes shipping simple and efficient, which means business owners have more time to do what they do best: sell. With SendPro Online, you can print a full address label with a tracking barcode, select the best rates between different carriers, and schedule a date and time for the carrier to pick up the package. And with address verification, you can minimize the number of unnecessary returns. People who ship using SendPro Online can save as much as 9 percent on first-class mail and up to 40 percent on priority mail. Have the right tools. When it comes to selling online, your usual point-of-sale device obviously isn’t going to cut it. Whether you’re a brick-and-mortar retailer that’s newly accepting digital payments, or a restaurant enabling contactless purchases and deliveries, digital payment solutions are an important part of your selling process, and there are a number of solid options to choose from. In regard to mailing, perhaps one of the most valuable tools a business owner working from an office or store or even from home can have is a scale. The ability to accurately weigh what you mail means you won’t overpay for postage. With SendPro Mailstation, you get a 5-lb scale that’s digitally connected and easy to use. It’s ideal for mailing first class letters, large envelopes, and postcards. When used with SendPro Online, business owners don’t have to leave their house or place of business to mail something—the carrier will come to you to pick it up. Don’t assume every customer will recover at the same time. Whether you specialize in business-to-business or business-to-consumer, remember that every business and individual will begin recovering at different paces. Depending on where they live, what kind of business they are in, the nature of their employment and family situation, everyone will react in their own way. Now is the time to listen harder to clients and communicate more, with transparency and frequency. Smart tools, strategies, and a healthy dose of patience should set your business on a path to recovery. Click here to learn more about how Pitney Bowes and SendPro Online can help your business shipping practices. Read more from Entrepreneur Want to make sure your business can endure the current economic climate? Remember how businesses endured the last one. Image credit: Somyot Techapuwapat/EyeEm | Getty Images The economic impact of 2020 will be felt for a very long time. Businesses have closed en masse, gutting certain industries and leaving millions of Americans without jobs. More than 40 million people — over a quarter of the work force — have filed unemployment claims since March. As we face these scary prospects and the long, unknown financial road ahead of us, many people reflect on the most recent major economic downturn, the Great Recession of more than a decade ago. Although the Recession officially spanned December 2007 to June 2009, it took several more years for employment and the economy to stabilize to previous levels. It marked the largest economic crisis of our lifetime. Many people are familiar with the quote, “Those who cannot learn from history are doomed to repeat it." Regardless of what the future holds, it is important for us to look at the business successes and failures from the most recent financial crisis and learn from that challenging time. Here are five lessons we learned from the Recession that are still true in 2020: 1. Diversify your customer base. One of the most common recommendations from financial planners to people managing the stock market is to have a diversified portfolio of investments. That is, to have a mix of investments in different areas and yields, which limits the potential for financial distress that comes from a single failed asset or risk. That is also true for businesses and their customer bases. If a company has only one or two segments of customers, regardless of how successful it may be at the time, that can be a risky venture. It is best to have diversified income streams and establish multiple industries and types of customers that can be serviced. That way, the business will continue to exist if any of them go away. 2. Strengthen your operating systems. One of the key factors for businesses that survived the recession is that they had a strong operating system. This is not just from the franchisor, but having franchisees who implement the system in an effective way. These are the people who understand how the numbers work and how to run the business in an efficient way. This is why franchisees with strong operating systems survive downturns while weaker franchisees or mom-and-pop businesses often do not. It is not just about having the system in place, but people with a good knowledge of the system who can effectively implement it. 3. Cash is king. It is fine to use debt to get into a business and it can be a common practice. However, it is important to preserve cash and reduce debt as soon as possible. Too much leverage in an economic downturn is a problem. The people who were successful during the recession were those who were not overly leveraged. When a business owner makes money, one of the things they will want to do is to reduce their debt load as quickly and effectively as possible. 4. Always be prepared. We don’t know many things about the future, but we can predict it will be different than the present. Those who went through the recession ten years ago and may be struggling now should find solace in knowing the situation will eventually improve. Meanwhile, some people who felt business couldn’t be better in 2006 may have been upended just a few years later. The key is never to get complacent and fail to think about the future. Business owners should be prepared for what is coming next, even if they don’t know what that will be. To a certain extent, they need to be worried about it so they do not become comfortable where they are. Like a good chess player, they should anticipate a move a step or two ahead of time. It is important to have a contingency plan and be flexible in how to respond. A great example of how to anticipate and react to change can be seen in the book Who Moved My Cheese by Spencer Johnson. The story follows the journey of four characters in search of their favorite food in a twisted maze. It is a metaphor about the ongoing search for what we want in life and the many changes we will face along the way. The main message is that change is inevitable and that we must learn to accept it, adapt to it and embrace it.
5. Seize the opportunity. During difficult times, whether it was a decade ago or in the present day, I have seen people panic and think the sky is falling. This is often the mindset of the weaker players, and they ultimately don’t survive. Contrast that to others who look at the situation as one of opportunity. This becomes a time of less competition and a greater chance to consolidate ownership in a marketplace. There are new advantages, such as cheaper real estate and more available employees that were not possible just six months ago. You will see larger, stronger franchisees buyout out the weaker ones and positioning themselves for greater success in the future. Warren Buffett said, “Someone is sitting in the shade today because someone planted a tree a long time ago.” This is the time where people start planting trees. There are currently some available opportunities and over time those trees grow. They may not immediately enjoy the fruits of their labor, but at a certain point in the future, they will be sitting in the shade. There are many valuable lessons we learned ten years ago. It is important to remember these examples as we move forward in the current situation. Read more from Entrepreneur ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM Google My Business has gotten more complex over the years. Here are five common issues with Google My Business and how to fix them. Google My Business (GMB) used to be so simple. GMB listings used to basically include a business name, address, phone number, and website URL. That was about it. Over the years Google has made GMB profiles so much more robust, which is very exciting. Businesses can now create a Google My Business profile that really shows off what their business has to offer. And it allows them to stand out above their competitors that neglect GMB as an effective local SEO and marketing strategy.  But these features and enhancements have also made using Google My Business much more complex for users. So when problems with GMB profiles happen, the fixes can be more complex, nuanced and can often lead to confusion. Google has laid out the guidelines for when, if, and how businesses can represent their businesses on Google My Business. But even those guidelines can be confusing. People often take liberties with interpreting these guidelines which can cause spam and fraudulent listings. It can also trigger business listings to get suspended and cause other issues to arise throughout the course of GMB management. Here are five common Google My Business problems users encounter and how to solve them. 1. There Are Spammy and Fake Competitor Listings Dominating the Search Results – What Can I Do? For SEO practitioners, the word “spam” has a negative connotation. And GMB spam is no different. Whether it’s a totally fake business listing or a keyword-stuffed business name, these types of rule-breakers can cause harm to many people – both for searchers and other local businesses. But there are ways to combat GMB spam. Sometimes it’s as easy as suggesting an edit. For instance, if you see a business that is keyword stuffing their business name, you can click on the Suggest an edit link and edit the business’ name to get rid of the extra keywords.   Once you make the suggested edits to the name, address, hours, or other section of the GMB listing, Google will review your suggestion(s).  Sometimes the change you make will take effect almost immediately, but sometimes it can take some time. And, unfortunately, sometimes even legitimate suggested changes may not be made by Google at all. If changes that you suggest aren’t made or if a business is blatantly breaking the rules it is time to fill out a Redressal form. Blatant rule-breaking examples are: displaying a home address on their GMB profile or if they are a lead-generation company or online-only business. The Redressal form is a much more formal “complaint” form and requires more information from you as to what the violations are and what business is being impacted. When you fill out the Redressal form you can even upload files and images that help back up the reasons why the business is in violation like:
  Once you submit the Redressal form, you should receive an email letting you know that the form was received by Google. Each Redressal form will have a unique case number. It’s a good idea to keep track of the case number for your records and what business you reported attached to that case number.  Typically, it takes around two weeks for Google to act on Redressal form/spam. 2. Why Did My Google My Business Listing Get Suspended? Ahhh…The dreaded “Suspended” notice! Nothing is more troubling than seeing this warning in your GMB dashboa  There are many reasons why Google My Business listings get suspended – and most are legitimate. So even if you think you aren’t breaking the rules, chances are you are violating Google My Business’ Terms of Service (TOS) or your GMB profile wouldn’t have been suspended. Now, flukes do happen – like if you make too many changes to your listing in one sitting – that can sometimes trigger a suspension. But if you take the time to look carefully at your listing and the rules/guidelines, you will probably be able to identify what rule you are breaking. Let’s look at just one example. Here’s a panicked business owner that posted about their suspension on the Google My Business Help Forum:  Notice how this business owner says that the suspension is “without cause” and his listing was “suspended for no reason.”  If you dig a little deeper, you can clearly see why the listing was suspended.
When asked, the business owner stated that he originally had his business address listed as his home address. According to Google’s guidelines, you cannot display residential addresses on Google My Business profiles. READ MORE FROM https://www.searchenginejournal.com/google-my-business-common-problems/381328/#close Think through potential pitfalls and feel more secure regarding your investments and time. Image credit: Adam Gault | Getty Images Business is full of bets, especially where investing is concerned. If you’re interested in rolling the dice by purchasing a business, making an angel investment in a startup or even allocating your hard-earned money for your first employee, it’s important to know what makes a smart bet and how to protect yourself from a worst-case scenario. It’s worth stating that even deciding to go into a business of your own is a form of a bet, and merits the same type of background due-diligence. This may require testing or gaining new knowledge, but a thorough understanding is critical, especially with glaring statistics regarding the failure rate for startups at a whopping 50 percent, according to Small Biz Genius. With statistics like these, there’s no way to ensure success. However, there are definitely ways to think through potential pitfalls in business models and feel more secure regarding where you invest your money and your time. Related: Make Your Money Grow: How to get wealthy by Smart Investment Verify demand through popularity When it comes down to it, a sure bet in business is dependent upon how much customers want what it is that you’re selling. If you can do some market research and verify demand, you’re in good shape. Demand can come from the product’s value — such as its ability to solve a problem — or even from the person who’s selling the product, like a major celebrity who has established trust with millions of followers online.
This is one of the reasons why big influencers and celebrities can land lucrative book deals. Publishers know that whatever they release will fly off the shelves. The demand from their fanbase is verifiable. Take comedian Amy Schumer, who landed a rumored $8-10 million book deal for 2016's The Girl With the Lower Back Tattoo. Verify demand through testing If a celebrity or big-time influencer isn’t included in the equation and you’re just trying to figure out how a product will sell, try a “market as if it were real” test approach. According to Ron Rule from the Entrepreneur’s Handbook, this is because “the only way to truly know if someone is going to fork over their hard-earned cash to buy your product is to get it in front of them.” Otherwise, market research is all mere guesswork. It gets you more clarity than you would otherwise have, but it doesn’t mean much until a target customer’s wallet is involved. Rather than going through the hassle and added investment of actually building out the product and then seeing if there’s a demand, Rule recommends creating a prototype of the product in Photoshop, setting up an ecommerce website and then leaving your payment processing in test mode so that it doesn’t actually charge a potential customer’s credit card for a fictional item. Then, begin to direct ads to the page to see if customers actually buy. “Personally I would spend around $10,000 on a proper marketing test, but you can start with a lot less if you aren’t comfortable going that high right away,” Rule elaborates in his book. “I do recommend spending at least $1,000 because you want to get enough clicks and conversions for the data to mean something — trust me, it’s a heck of a lot cheaper to lose $1,000 on a marketing test than it is to lose tens or hundreds of thousands of dollars producing a product nobody wants." Sometimes, the best bets require a smaller upfront investment first for a big payout on the back end. Engulf yourself into the industry The more you know about what you’re investing in, the more educated your bets can be, which usually pays off on the back end. This piece of advice comes from sports gambler Zach Hirsch. At 18 years old, Hirsch is regarded as one of the top-performing sports analysts in sports gambling, with a 90 percent accuracy rate in his predictions (which is over 20 percent higher than the industry average). Hirsch’s best advice on making sound bets is to “engulf yourself in the industry.” For Hirsch, he takes this piece of advice within the type of sport he’s betting on, but the advice carries for business investments, as well. “Learn everything there is to know, engage with the experts, and do whatever it takes to further your understanding of the craft,” Hirsch recommends. This advice can be extended to getting to know the founder of the startup you’re investing in or just ensuring you know as much as you can about your new industry, so you can see clearly how a product or service will perform. Do your backup research, then research some more. Keep having important conversations. Related: How to Invest Your Hard-Earned Money in the Right Project Even with verified demand and a thorough understanding of your industry, there’s no guarantee that your investment is 100 percent safe, but you’ll at least have the perspective to see potential bumps in the road or glaring stop signs in your betting decisions. These insights may make all the difference. Read more from Entrepreneur ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM Once you acknowledge that fear is the main thing that's holding you back, you can finally take control of your life. Image credit: Bondariev | Getty Images What’s holding you back from starting a business? Wait... don’t tell me. I already know. If you’re anything like most would-be entrepreneurs I’ve talked to, you’re afraid. Yes, you, with the big dreams, the killer ideas, and the jaw-droppingly impressive skill set. You’re a scaredy-cat. Hey, that’s nothing to be ashamed of. Most of the time, I’m totally scared, too. Fear of failure is extremely common, especially among us entrepreneurs. And with everything going on right now, there’s more fear swirling around than ever. With businesses closing, layoffs, and furloughs, your fear of the uncertainty that lies ahead is totally justifiable. Related: Book a one-on-one coaching session with Kim Perell right now But here’s the thing: most of us aren’t especially eager to admit our fear to ourselves... or anyone else, for that matter. Instead, maybe you tend to come up with excuses for why you don’t take the leap and head out on your own. You might snuggle up in your comfort zone, insisting that you’d way rather keep working your boring job than embrace your creative side and start a wildly profitable side hustle where you are the boss. I know better. And you can, too. Once you recognize the signs and acknowledge that fear is the main thing that’s holding you back, you can finally start to conquer your fears and take control of your life — no matter how uncertain the future may feel right now. Here are a few telltale signs your fear of failure is currently holding you back – whether you’ve already admitted it to yourself or not. 1. You hesitate to try new things When a friend of yours asks you to try a restaurant, get set on a blind date, try a new sport or something else you’ve never done before, your answer is usually a quick “Nah.” You prefer to stick to things you already know. You choose your battles carefully, only agreeing to take on select challenges you’re really confident you’ll succeed in. This may seem totally trivial when it comes to social events – but in business, it can have serious consequences. Choosing to avoid any possible chance of failure by turning down new experiences can cause you to avoid taking risks, developing new skills, and creating something exciting. All because you’re afraid of failure. Related: 3 Relationships That Will Build the Tribe Every Entrepreneur Deserves If this sounds like you, make it a goal to say “YES” the next time someone invites you to try something new. Embrace those scenarios as an opportunity to step outside your comfort zone. 2. You’re settling for less than you deserve You absolutely adore your creativity-stifling, monotonous job. You’re thrilled with your non-committal partner who isn’t really all that nice to you. No, it’s not that you’re afraid of change – you’re just ecstatic at the thought of living every single day the exact same way as you have for the last year. While being content with your current circumstances is a good quality, being complacent is not. The truth is, you really do have the power to improve your situation and change your life. But in order to do so, you’ll have to admit that you want (and deserve!) more. You’ll have to take a risk. Yes, you’ll have a higher chance of failure that way – but you’ll also have a much, MUCH higher chance of living the life of your dreams. If this sounds like you, set aside some time to take stock of your life. Consider your job, your relationships, and your current situation. What are you happy with? What do you wish was different? Then, start brainstorming a few changes you could make in order to make your life closer to how you wish it was. Focus on the good that could come from facing your fears, making a change and taking a step toward progress. 3. You insist you’re not afraid of anything Spiders? Yawn. Crippling loneliness? Bring it on. Failure? Whatever. Sorry, but I’m calling your bluff. Everyone’s afraid of something — and entrepreneurs have plenty to be afraid of. Fear is a natural human emotion. No matter how cool or capable you are, I guarantee you’ve felt afraid from time to time. And I’m willing to bet it’s influenced plenty of decisions you’ve made, too. Denying your fear doesn’t make it go away — in fact, allowing your fear to hide away in the shadows only gives it more power over your life. Related: How Resilience Led Me to Success If this sounds like you, it’s time to get really honest and vulnerable with yourself. Take some time to think about what you’re truly afraid of. Write down your fears and acknowledge what you are really afraid of. Then, you’ll be able to start addressing and overcoming your fears rather than living in a state of denial. 4. You tend to fall apart when things start going south Whenever you fail, even in a small way, you feel like YOU’RE a failure. Your self-talk gets especially negative whenever things are going bad. You thrive when things are smooth-sailing – but you tend to view any challenges up ahead as disasters, not opportunities. If this sounds like you, your mindset is the main thing that needs changing. Work on embracing failure as an opportunity to grow. Surround yourself with positive influences and work on keeping your self-talk positive, no matter your circumstances. 5. You tend to judge other people based on their success or failure When you see someone who’s uber-successful, you assume it’s because they’re a really incredible person. When you see someone who’s failed, you assume they must have done something wrong, or maybe they’re just not cut out for this sort of thing. (When really, this might just be one step on their long road to success.) Pay attention to how you look at failure & success when it doesn’t involve you personally. That’s a great insight into your beliefs about it. If this sounds like you, try to focus on your internal qualities and effort rather than external success when you’re assessing where you’re at. Also, do your best not to compare yourself to others – it’s great to learn from the successes and failures of other people, but it’s unproductive to measure yourself against them. Everyone is on a different place in their journey, their middle may be your starting point. 6. You make excuses There are approximately a million reasons why you can’t, or shouldn’t, or won’t start a business right now. You don’t have enough money, you’re super busy, there’s a pandemic going on, you’ve got too much on your plate, it’s too hot outside, you're tired, your psychic told you now’s not the time, you’re pretty sure your awesome idea actually sucks.
Fear is fluent in excuses. Sure, all of those excuses might be founded in truth – but if you really want to start a business, no excuse should ever be powerful enough to hold you back. That’s a surefire sign that your fear is the real thing holding you back. If this sounds like you, address your excuses head-on. Take a moment to write down all of the reasons you think you can’t start a business right now. Then, take them one at a time and consider how you might overcome them if you had to start today. For example, if you think you can’t start a business because you don’t have any money – could you find a way to get started without cash? If you’re too busy — could you eliminate something from your schedule to free up some time? Once you acknowledge what you’re really afraid of, you can start making real progress toward your goals — without the fear of failure standing between you and your dreams. If you’re really serious about starting something new instead of letting your fear keep holding you back, enroll in the Side Hustle Accelerator to get everything you need to start and launch your business. Click here to join today. The Side Hustle Accelerator program developed by our VIP expert Kim Perell is full of amazing content including a hand-picked directory of 100+ Side Hustles you can start today! This step-by-step program was built for anyone ready to start their side hustle. Get started today and take advantage of our special discount. Read more from Entrepreneur ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM Three Wisconsin business groups are suing to block the governor from revealing the names of more than 1,000 businesses whose employees have tested positive for the coronavirus. Wisconsin Gov. Tony EversMorry Gash/AP The lawsuit, filed Thursday, claims releasing the names would blacklist those companies as the disease surges in America’s Dairyland. There were 2,745 new cases reported in Wisconsin on Friday, and 53 deaths in the past three days, according to Worldometers. The state ranks third in the nation for per capita increases in cases over the last two weeks, The Associated Press reported. A judge in Waukesha County issued a five-day temporary restraining order after The Wisconsin Manufacturers and Commerce, the state’s largest business lobbying group, and the Muskego and New Berlin chambers of commerce filed the suit against Democratic Gov. Tony Evers and members of his administration. Waukesha County is a Republican stronghold. Evers had said the state would be releasing information on closed investigations into businesses where multiple positive cases of COVID-19 had occurred, the Wisconsin State Journal reported. The suit argues that the data is taken from employee medical records that are private under state law. WMC president and CEO Kurt Bauer said in a statement that releasing the information “has the potential to spread false and misleading information that will damage the brands of Wisconsin employers.” “Not only could this cause significant financial and reputational harm to businesses, it would reduce the effectiveness of contact tracing, reduce the confidence level workers have in their employers and actually increase the likelihood of spreading the virus,” Bauer said in a statement Thursday. Evers said the administration is trying to satisfy requests for information under Wisconsin’s open records law. “We’re not going to be putting these lists of businesses on our website,” Evers said. “We’ve been asked by media for lists of businesses under investigation. Our lawyers have worked on that and if it’s a legitimate release that we’ll be doing. We have an obligation to the public to obey the law in that area.” “If you put these names out there, you’re going to ruin businesses,” Brandon Scholz, president and CEO of the Wisconsin Grocers Association, told the State Journal. “You’re going to put a scarlet ‘C’ on these businesses.”  Wisconsin National Guard members administer COVID-19 tests in a parking lot in Milwaukee.Morry Gash/AP George Stanley, the editor of the Milwaukee Journal Sentinel, one of the media outlets seeking the names of the businesses, pointed to previous reporting on long-term care facilities, meatpacking plants and other businesses that failed to protect their employees or inform the public about COVID-19 outbreaks.
“All we aim to do is let people know where outbreaks are occurring — not identify anybody who is sick,” Stanley said. “These health records belong to the taxpayers and not to any business lobbying group.” Read more from NY POST ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM As VP of Operations at BairesDev, Damián is responsible for the entire customer relations life-cycle, safeguarding the company's operations.  GETTY There was a time when digital transformation was just another to-do item in most businesses’ agendas. After the Covid-19 outbreak, those days came to a forceful halt. Now, every company out there is looking for ways to accelerate digital transformation. Based on my experience in the IT industry, I can comfortably say that these three technologies can drive the trajectory of the digital economy and accelerate digital transformation for businesses across industries. So, anyone looking for ways to speed up their digitalization processes should pay attention to them. AI And Analytics The value that artificial intelligence (AI) can bring to a company is unmatched. In fact, maximizing the business value of AI is no longer a challenge for most organizations. But when companies start integrating their AI strategy with big data analytics, the possibilities grow exponentially. This is something that we are seeing more of every day, especially among enterprises. A survey by Dresner Advisory Services showed that 49% of large businesses have reacted to the pandemic by either launching new analytics projects or doubling down on their previous AI and data strategies. The reasoning is simple: AI-driven analytics allow organizations to go beyond conventional strategies to tackle the effects of the pandemic. Believe it or not, there are always meaningful links between data points that can be taken advantage of through custom-development solutions.
This crisis is unprecedented, which means that the more data we have available, the better predictions we can make. Consumer behavior, industry trends, government-collected data, regulations and even macroeconomy information can all help businesses identify the path to the future. Cloud Computing Although the market for cloud computing services had already grown tremendously over the past decade, the pandemic gave it a new type of relevance. With most offices staying closed at least until 2021, remote work is looking like it’s here to stay. The same goes for the consumer side of things. Industries like edtech and telemedicine are growing strong during these times. In this framework, having a strong cloud computing infrastructure has become a vital element of business operations. In order to accelerate its digital transformation, any organization can focus on these three aspects of cloud computing: • Storage: Ideally, your company should deal with massive amounts of data on a daily basis. However, the costs of building and maintaining all the software and hardware necessary to run such a complex infrastructure can quickly get out of hand. Using virtual servers located off-premises can save resources and facilitate collaboration. • Computing Resources:You are going to need to run operations and manage projects from anywhere at any time. Having strong computing resources is a must. Your best-case scenario is to have independent infrastructures for each project, making it easier for your enterprise to synergize workflows. • Scalability:In a world where market fluctuations are an everyday thing, flexibility is essential. You’ll most likely need to scale your cloud computing infrastructure up and down. Look for a pay-as-you-use model that fits your digital transformation road map. Internet Of Things The internet of things (IoT) has stolen the spotlight for its ability to achieve business continuity and enterprise resilience by digitizing processes, minimizing contact and extending the efficiency of remote management. From managing indirect and direct operations via cloud computing to monitoring and controlling equipment remotely, the limits of IoT are hard to find. What’s more, IoT solutions have proven to be extremely helpful when developing the flexibility and resilience needed to face unforeseen changes. Businesses that have implemented an IoT network are able to connect people with devices in ways that maximize the work efficiency of employees and build strong defenses against cyberattacks. But I would say that the best way in which IoT can accelerate business transformation is by developing long-term competitive advantages. Make products and services “smart” through IoT facilitates connectivity, personalization and usability — all on-demand traits in the current and future market. Bottom Line The post-coronavirus world will be driven by whatever technology strategies you implement now. I have no doubt that integrating modern technologies into business operations will be a requirement for success as we step into the “new normalcy.” Right now, there’s a window of opportunity for organizations of all sizes to undertake improvements that will scale over time. With AI, cloud computing and IoT leading the way, tech-driven operations can be the key to tackle the challenges of today and tomorrow. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify? Read more from Forbes ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM Mailchimp may have started out as an easy to use newsletter tool, but that was almost 20 years ago. Today’s company still does email, but at its core, it is now a marketing automation platform for small businesses that also offers a website builder, basic online stores, digital ad support and analytics to make sense of it all. Like before, though, the company’s main goal is to make all these features easy to use for small business users. Image Credits: Cavan Images / Getty Images  Image Credits: Mailchimp Today, Mailchimp, which has never taken outside funding, is taking the next step in its own transformation with the launch of a set of AI-based tools that give small businesses easy access to the same kind of capabilities that their larger competitors now use. That includes personalized product recommendations for shoppers and forecasting tools for behavioral targeting to see which users are most likely to buy something, for example. But there’s now also a new AI-backed tool to help business owners design their own visual asset (based in part on its acquisition of Sawa), as well as a tool to help them write better email subject lines. There’s also a new tool that helps businesses choose the next best action. It looks at all of the data the service aggregates and gives users actionable recommendations for how to improve their email campaign performance.  Image Credits: Mailchimp “The journey to get here started about four years ago,” Mailchimp’s founding CEO Ben Chestnut told me. “We were riding high. Email was doing amazing for us. And things look so good. And I had a choice, I felt I could sell the business and make a lot of money. I had some offers. Or I could just coast, honestly. I could just be a hero in email and keep it simple and just keep raking in the money. Or I could take on another really tough challenge, which would be act two of Mailchimp. And I honestly didn’t know what that would be. To be honest with you, that was four years ago, it could have been anything really.” But after talking to the team, including John Foreman, the head of data analytics at the time and now Mailchimp’s CPO, Chestnut put the company on this new path to go after the marketing automation space. In part, he told me, he did so because he noted that the email space was getting increasingly crowded. “You know how that ends. I mean, you can’t stay there forever with this many competitors. So I knew that we had to up our game,” he said. And that meant going well beyond email and building numerous new products.  Image Credits: Mailchimp “It was a huge transformation for us,” Chestnut acknowledged. “We had to get good at building for other customer segments at the time, like e-commerce customers and others. And that was new for us, too. It’s all kinds of new disciplines for us. To inflict that kind of change on your employees is very, very rough. I just can’t help but look back with gratitude that my employees were willing to go on this journey with me. And they actually had faith in me and this release — this fall release — is really the culmination of everything we’ve been working on for four years to me.” One thing that helped was that Mailchimp already had e-commerce customers — and as Chestnut noted, they were pushing the system to its limit. Only a few years ago, the culture at Mailchimp looked at them as somewhat annoying, though, Chestnut admitted, because they were quite demanding. They didn’t even make the company a lot of money either. At the time, nonprofits were Mailchimp’s best customers, but they weren’t pushing the technology to its limits. Despite this transformation, Mailchimp hasn’t made a lot of acquisitions to accelerate this process. Chestnut argues that a lot of what it is doing — say adding direct mail — is something that was more or less an extension of what it was already good at. But it did make some small AI and ML acquisitions to bring the right expertise in-house, as well as two e-commerce acquisitions, including LemonStand. Most recently, Mailchimp acquired Courier, a British magazine, newsletter and podcast, marking its first move into the print business.
With this new set of products and services, Mailchimp is now aiming to give small businesses access to the same capabilities the larger e-commerce players have long had, but without the complexity. To build tools based on machine learning, one needs data — and that’s something Mailchimp already had. “We’ve been doing marketing for decades,” Mailchimp CPO Foreman said. “And we have millions of small businesses on the platform. And so not only do we build all these tools ourselves, which allows us to integrate them from a visual design perspective — they’re not necessarily acquisitions — but we have this common data set from years and years of doing marketing across millions of businesses, billions of customers we’re talking to, and so we thought, how can we use intelligence — artificial intelligence, machine learning, etc. — to also sand down how all of these tools connect.” Chestnut says he isn’t likely to put the company on a similar transformation anytime soon. “I really believe you can only take on one major transformation per decade,” he said. “And so you better pick the right one and you better invest it. We’re all in on this all-in-one marketing platform that’s e-commerce enabled. That is unique enough. And now what I’m trying to get my company to do is go deep.” Read more from Tech Crunch ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM In any business, process building, and management are crucial. As Rebekah Iliff writes in a great Inc. piece, “A.I. may seem complicated, but this attitude is mistaken and leaves you vulnerable to competitors.” I couldn’t agree more. It’s incumbent upon us as protectors of our businesses to do the research, the necessary work, that helps to grow and make the business better. Even if you’re like me and don’t have a computer scientist background. So – what AI is out there to help us? What kind of software can I use to help my business? Let’s take a look. AI Chatbots – More Common Than You Think
As Iliff references, small business accounts for more than half of net job creation and more than 40 percent of GDP in the United States. It stands to reason developers of AI solutions want their products to be available to these entrepreneurs. It’s this group that fuels this huge engine of economic activity. AI-powered chatbots provide customer assistance 24/7, and also can answer questions from prospective customers, providing a revenue-generating opportunity for small businesses as well as the obvious customer service value-add. Many small businesses can’t pay full-time staff to cover the phones and answer all emails, so this software is vital to the capture and timely response to all customer and prospect-related touchpoints. A cool software example I found here is from the folks at Master of Code. The customer conversation can be passed from the bot to a human agent and stay in the bot experience the entire time. This is crucial because if an interaction does elevate to a place where human interaction is necessary, that transition to a live agent HAS to be smooth. I’ve seen plenty of live transfer situations in the past that are so botched, the center ends up ticking off the customer, or losing the call entirely. Also Read: The importance of AI to Geospatial 2.0 AI-Driven Marketing and Data Optimization One-size-fits-all marketing is (or has) become a relic of the past. Now and going forward, consumers are demanding personalized experiences, interactions, and a relevant customer service response tailored to them. In an interesting post from Ariane Lindblom of Marketo, AI can help business owners enhance their marketing expertise, especially at a time when you might not be able to afford a dedicated marketing department. Segmentation of your audience (customer) data and providing engaging content tailored just to that group is now possible at scale with AI. Predicting the right programs and messages for the right people. Personalizing those messages to create one-on-one marketing relationships is a reality for small business now. Companies like Marketo have really cool applications that provide total solutions for B2B marketers (or small business owners that act as the marketer) to handle and engage with their data to provide those personal interactions with customers and prospects. The ROI that could happen on a spend of $1000-$2000/month could really have long-term benefits. Again – It’s Gonna Take YOU In my last article, I mentioned this, and I’ll throw it out there again. As the great Navy SEAL-turned-motivational speaker Jocko Willink loves to point out – You have to exercise Extreme Ownership over all things AI. You do this in the traditional aspects of your business and you need to here, if you haven’t begun the process already. We’ve looked at a couple cool examples of software that can help you right now with two important processes in your business — customer service and marketing. What other processes can be assisted by AI in your business? What other companies are out there doing cutting-edge stuff for small business? Think about how this kind of technology – and embracing it – can get you to the next level. Also Read: Geospatial and AI are able to asses disaster damage sooner Read more from Geo Spatial World ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM Proven tactics for small business success.Adam Jacobs Managing Director Bubblegum Casting & Hunter Talent  Image credit: monkeybusinessimages | Getty Images When the news is constantly negative and the world seems down, are you going to take your business down with it? Of course not! It's time to rise up and get your business in gear during these difficult times. Get those gears churning and make your business a success in even the toughest of times. If you're looking for some inspiration, it's time for you to look into some of these actionable business tips. Just keep reading. 1. Save, save, save One of the biggest problems that businesses have is that they don't have enough cash in the bank for when bad times come. When there's a slow down in your business or a slow down in the economy in general, you have to be prepared. Think about this as a savings account. It's highly recommended that everyone keep six months' worth of living in their savings account. This means that you should have at least $3,000 in your savings account if you spend $1,000 a month. This includes all living expenses like rent, food, utilities, gas, and more. You should have enough in your business' savings to cover six months of employee pay, supply pay, and more. If you're not keeping this amount in your business' account, you need to reevaluate how your business is operating and allocating its expenses. 2. Take care of your great employees The best thing you can do to keep your business running on a positive note is to take care of your employees. You need to recognize who your most valuable employees are and take care of them as much as you can. If you continuously take care of your best employees, they're more likely to work harder and stay longer. Having faithful employees is great, especially when it makes for a great environment for your customers. The employees that you're taking care of will appreciate your friendly and encouraging workplace over others they may have worked at. The point in caring for these employees is to make your workplace stand out. Take advantage of your great employees and show them that you care so that you can stand out for making them stand out. 3. Say goodbye to bad employees It is never too early to fire a bad employee. While you should understand that giving second chances is okay, you should know when to fire them. A bad employee isn't an isolated issue. These are people who are interacting with your business' customers and other employees. They could be making a bad experience for everyone else. If you're finding that one of your employees is building a poor experience for your customers and employees, it's time to say goodbye. Before moving on from this idea, we should explore second chances though. It may be useful to have an unspoken system when it comes to disciplinary actions for poor employees. You may want to give one or two chances for small, isolated incidents. If an employee has blatantly made a customer have a poor experience, you shouldn't be shy about hiring someone else for that position. 4. Look at yourself before anyone else If something in your business is consistently going wrong, your probably the reason why. This is why you should always look at yourself before anyone else when it comes to workplace mistakes. Is it your leadership? Is it your reward system? Is it your mood? You have a great influence on your workplace, from your leadership style to your workplace rules to even your mood. It's important to recognize how you could positively and negatively impact your workplace. Make sure to evaluate yourself before pointing fingers. Even if an employee made a mistake, you should think about how you could have poorly communicated your expectations. 5. Listen to your customers The customer is always right, at least the majority of the time. They know what they want, and it's your job to help them get what those things are. As your business grows, your customers will tell you what they want. Whether it's through your social media channels or directly to an employee, it's important to take down any complaints or suggestions. Make sure that you tell your employees that they should always make a note of what the customers have been saying.
6. Trust your gut Your gut is normally right when it comes to split-second decisions. Go with your gut. In business, you're going to come across a lot of decisions to make. Sometimes, you're not going to have the time or the energy to get into a full-scale investigation for every question and problem. That's the perfect time to depend on your gut. Focus your time and energy on bigger decisions. Let your gut lead you when it feels strongly about something. 7. Keep your business separate You need to keep your business life separate from your personal life. Keep them separate when it comes to everything. Your social life will thank you when you're keeping your work life at work. You shouldn't be working on work tasks at home, just like you wouldn't bring your children to work with you every day. You should also make sure that your personal and business accounts are different. You never want to tap personal money into your business accounts. It's going to be a tough call to make if your business is ever on the downturn, but you need to make sure that your business is sufficient outside of your personal savings account. Getting More Business Tips Getting business tips like these are great for any business person who's looking for a little bit of inspiration and encouragement. You should always be looking to take in great information like the seven tips we shared in this post. If you have more specific questions to ask, contact us here. We'd love to hear from you and help you with anything you need. Read more from Entrepreneur ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM In order to make the most out of the business intelligence methodology of data processing, you should use the right tools. Business intelligence tools can effectively transform the way your staff handles incoming projects, services clients, and stores data for later analytics. It can also assist in customer insight analysis, monitor behavior, and predict your market’s trends.Dorian Martin Dorian Martin is a professional Writer, Business Consultant, as well as AI and BI aficionado, closely working with EssaySupply writing service. Dorian loves all things digital, including content marketing, online sales, Big Data, and data science, and does his best to stay on top of trends. In his spare time, Dorian contributes to his personal blog.  Image Born2Invest In the increasingly data-dependent world of 2020, it can be difficult to maintain a competitive edge on the market without delving into business intelligence (BI). According to Finances Online, more than 46% of small businesses, startups included, use BI tools and their features as core elements of their business strategy.
In today’s climate, turning innovative business ideas into sustainable businesses with stable revenue generation is all about smart data management and market analytics. Data by Tech Jury indicates that 64% of business owners find significant competitive advantage in using business intelligence, with 54% claiming it vital for survival. Regardless of your current BI adoption or amount of generated data, there is no denying that integrating BI into your business model can be transformative. As such, let’s take a look at the advantages of becoming business intelligent and the ways to do so effectively in 2020 and beyond. Importance of integrating business intelligence into your startup What is business intelligence, or BI, all about? Business intelligence represents a smart and calculated process of using your business’ data to forward its goals. Typically, BI is implemented through specialized software designed to strategically use whatever data you have available. Based on Learn G2, 69% of companies plan to increase their cloud-based business intelligence usage, with 70% claiming it is essential for their analytics strategies. Business intelligence tools can effectively transform the way your staff handles incoming projects, services clients, and stores data for later analytics. It can also assist in customer insight analysis, help you discover purchase patterns, monitor behavior, and predict your market’s trends. The core benefits of using business intelligence in your startup can thus be broken into several noteworthy points:
Ways in which startups can become business intelligent
In order to make the most out of the business intelligence methodology of data processing, you should use the right tools to do so. Business intelligence, being complex as it is, features a plethora of software options for your startup’s benefit. Combined with professional writing services that you can use to write and format long-term goals, such a platform will have transformative effects on your business. Choosing the right BI platform will ensure that your startup flourishes and makes the most out of the data available to you. Some of the more competitive choices on the BI platform include: SEE ALSO How much does legal cannabis pay? Datapine – BI tool designed with cross-platform integration and predictive analytics in mind. It features numerous AI-based analytics and reporting options, making it a good choice for day-to-day business intelligence implementation. Clear Analytics – A great entry-level business intelligence tool with cross-integration with Microsoft Excel. It features data extrapolation and auditing options, which can help determine the best course of action based on previous startup performance. Domo – If you want to use a BI platform with extensive visualization and AI under its hood, look no further. This platform features numerous cross-platform integration options with platforms such as Google Docs as well as its own dedicated app store. Good Data – This is an accessible and user-friendly BI platform with extensive back-end developer options for senior users. Additionally, it consists of customer lifecycle analytics, strategy testing, and database maintenance options depending on your needs.
Before you fully commit to business intelligence, it’s pivotal that you find the purpose for its existence in your business model. Simply integrating new tools into your workflow for the sake of trends will most often backfire and cause you to lose precious time and resources. Make sure that one or more of the following elements are present in your startup to find real use out of a professional BI platform:
Your startup will only be able to take full advantage of business intelligence if you rethink the way you treat data. You should aim to categorize and store data in an organized manner, with tags and KPIs which will separate one data block from another. This is a root-level change as it will require your entire staff to rethink the way they handle incoming information in the company. You can organize team seminars, brainstorming sessions as well as training by industry or BI experts. Find ways to engrain new information to your staff so that they follow a new workflow based around smart data handling and storage. Doing so will allow you to take full advantage of whichever BI platform you choose to integrate into your business model. Failing to do so, however, will make the BI platform nigh useless since it won’t be able to discern left from right in your startup’s database.
SEE ALSO 4 key points for storytelling in ecommerce It cannot be overstated how the quality of your gathered data can reflect on the efficacy of business intelligence processes in your startup. Based on Business 2 Community, only 3% of employees are able to make momentary business decisions based on BI, while for 60%, they take hours. While you may be able to finish a project or service a client today without relying on strategic data collection, such a decision can backfire. Thus, platforms such as Google Docs can be extremely useful in segmenting and categorizing data on a day-to-day basis. Methodologies such as SMART can be used to define and put into motion different data-centric goals for your staff to adhere to. In tandem with a dedicated BI platform, your database will also be safe from outside influence or malicious mismanagement from unauthorized third-parties. A Data-Centric Future (Conclusion) An argument can be made that data is the most valuable commodity of the 21st century. Without it, it can be extremely difficult to make informed decisions on how to proceed on the open market. Whether you operate as a SAAS startup or offer hands-on services, good data can help enhance the quality of your work. However, quality data can only be taken advantage of with the right business intelligence processes and a dedicated platform to back you. Explore the ways in which business intelligence can help improve your startup’s service portfolio. Structure your database in a way in which it will be easy to analyze, extrapolate, and make use of relevant data at the press of a button. Both your clients and your staff will be thankful for such innovation in your startup going forward. (Featured image by Marc Mueller via Pexels) DISCLAIMER: This article was written by a third party contributor and does not reflect the opinion of Born2Invest, its management, staff or its associates. Please review our disclaimer for more information. This article may include forward-looking statements. These forward-looking statements generally are identified by the words “believe,” “project,” “estimate,” “become,” “plan,” “will,” and similar expressions. These forward-looking statements involve known and unknown risks as well as uncertainties, including those discussed in the following cautionary statements and elsewhere in this article and on this site. Although the Company may believe that its expectations are based on reasonable assumptions, the actual results that the Company may achieve may differ materially from any forward-looking statements, which reflect the opinions of the management of the Company only as of the date hereof. Additionally, please make sure to read these important disclosures. Read more from Born2Invest ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM The pandemic has battered New York City businesses, with almost 6,000 closures, a jump of about 40 per cent in bankruptcy filings across the region and shuttered storefronts in the business districts of all five boroughs.By Josh Saul Bloomberg Henry Goldman  Image The Star It’s going to get worse. This fall, the nation’s largest city will see even more padlocked doors as companies burn through federal and private loans they tapped in March, landlords boot businesses that can’t make rent, and plummeting temperatures chill outdoor dining and shopping. “By late fall, there will be an avalanche of bankruptcies,” said Al Togut, a lawyer who has handled insolvencies for small businesses and huge corporations like Enron. “When the cold weather comes, that’s when we’ll start to see a surge in bankruptcies in New York City.” New York City and its businesses have reached a pivotal point. After over six months with the spectre of COVID-19 hovering in every subway car and corner bodega, the virus is showing signs of resurgence. The State of New York on Saturday reported more than 1,000 new cases for the first time since early June. Spikes emerged in south Brooklyn and Queens neighbourhoods with large Orthodox Jewish communities, just as they observed Yom Kippur. Meanwhile, principals called on the state to take over schools days before they restart in-person classes, saying Mayor Bill de Blasio failed to ensure enough staff to open safely. The coming wave of business closings will touch every New Yorker as jobs get scarcer, neighbourhoods lose beloved shops and families run out of cash. Already, dwindling tax revenue has led to cutbacks in municipal services. Trash on sidewalks, unkempt parks and an increase in shootings have made it more difficult to persuade workers to return to offices, more than 150 executives told the mayor in a letter this month. A dearth of office workers is a death knell for many merchants. “It’s a crisis, and we need to act — our economy can’t recover without saving small businesses,” said city Comptroller Scott Stringer, a candidate in next year’s mayoral election. “When they close, we don’t just lose our beloved Main Street businesses. We lose jobs, tax revenue and the economic backbone of our city.” The pandemic could permanently close as many as a third of New York’s 230,000 businesses, according to the Partnership for New York City, a business group. Bankruptcy filings in the region have skyrocketed since the middle of March, when the State of New York reported its first deaths from COVID-19 and Gov. Andrew Cuomo closed all non-essential businesses. There were 610 filings in the Southern and Eastern Districts of New York from March 16 to Sept. 27, according to court records. That’s a 40 per cent jump from the same period in 2019 and the most by far for any year since the financial crisis. The districts include some nearby counties. Almost 6,000 New York City businesses closed from March 1 to Sept. 11, according to Yelp, the website of user reviews. Over 4,000 of those closed permanently. The carnage has been demoralizing after decades in which the city fought back from the brink of bankruptcy, the scourges of crack cocaine and violent crime, terrorist attacks and recession. The pandemic hit as the city had achieved record high employment and low crime. Prosperity expressed itself in bustling department stores from Bergdorf’s to Macy’s. Neighbourhoods flourished with artisanal food and clothing boutiques, mom and pop stores, and coffee shops that gave New Yorkers a place to feel at home outside their tiny apartments. The nation’s business capital has always rebounded from past crises, but the advent of work-from-home in an economy increasingly dependent on white-collar jobs may be an insurmountable challenge. Distress is on display on Madison Avenue, once a global destination bustling with glamorous shoppers. From 60th Street to 70th Street today, about 60 of the 130 storefronts are closed and locked. Padlocked doors and windows covered with butcher paper or plywood line a quiet boulevard. Even inside the luxury retailers that remain open, like Dolce & Gabbana and Prada, a handful of well-coiffed sales people and broad-shouldered security guards stand expectantly on sales floors empty of customers. The owner of Jimmy’s Steak and Grill, a food cart on the corner of Madison and 60th, said that with nearby office buildings empty, sales of hot dogs and lamb-on-rice platters are down 60 per cent. “Right now, I’m supposed to have a line,” Jimmy Gonzalez said through a black mask, motioning mournfully to the empty sidewalk. Over half the food-cart owners he knows gave up. “They sell the cart, they sell the permit, they sell everything.”
Small businesses like Gonzalez’s show what’s at stake when big employers keep workers away from office towers. Manhattan businesses that use the digital payment system Square are earning only 62 per cent of the revenue they earned pre-pandemic, according to the company. “This is likely a result of a significant drop in the number of commuters coming into the borough,” according to Square economist Felipe Chacon. By late September, just 15 per cent of the city’s 1.2 million office workers had returned, according to the Partnership for New York City. “Retail and real estate will continue to decline in New York until you can reignite the office traffic,” said Joseph Malfitano, who advised Brooks Brothers and the parent company of Ann Taylor in their bankruptcies this year. Many New York City business owners who give up don’t even bother filing for bankruptcy, which can cost as much as $25,000 (U.S.), according to Leslie Berkoff, a longtime bankruptcy attorney. Owners just lock the doors and walk away. “What’s the point of bankruptcy? Nobody’s going to chase you right now,” said Berkoff. “A lot of your vendors probably aren’t going to survive either.” That’s what cheesemonger Patrick Watson, the owner of Stinky Bklyn in the Cobble Hill neighbourhood, did when his landlord refused to renegotiate his rent. Watson quickly sold off his inventory of imported Brie and Humboldt Fog and donated the remaining staples — cans of tuna, crackers and condiments — to a homeless shelter. “We tried. We really, really tried,” Watson wrote on Facebook in April. “For the safety of our crew and with no immediate end in sight, Sunday will be our last day.” About 10 neighbouring businesses also closed, including a diner, a bar and a hair salon, said Randy Peers, president of the Brooklyn Chamber of Commerce. Sales remain brisk at Watson’s other business, a wine shop called Smith & Vine, possibly indicating heightened stress levels in the city. In an effort to help restaurants, the city closed dozens of streets on weekends so they can take that space, and it’s going to continue the program into the winter, allowing propane heat lamps and tent-like enclosures. “Once you hit below 60 degrees, it starts to get dicey,” said Vin McCann, a restaurant consultant. “I would bet you that between 25 and 50 per cent of restaurants in New York City will not come back.” Rent relief could be possible if the state allowed localities to forgive landlords’ property-tax payments in return for discounting rent owed to them, said City Councilman Mark Gjonaj, who heads the council’s small-business committee. “This would help save struggling mom-and-pop shops while preventing landlords’ properties from going into distress,” he said. The city’s Department of Small Business Services received about 35,000 calls for help since June and gave out about 4,000 grants and loans from an $80 million program approved early in the pandemic. “A third of our small businesses could be closed if we don’t have a strong recovery,” said Jonnel Doris, the department’s commissioner. “The fate of small businesses will determine the fate of the city.” Read more from The Star ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM Marketing lets you build a relationship with consumers and earn their trust so they want to spend with you.Scot Chrisman ENTREPRENEUR LEADERSHIP NETWORK CONTRIBUTOR CEO of The Media House, Co-Founder of Health Media Group  Image credit: Mikolette | Getty Images Sales have long been regarded as the driving force of business — as they should, right? If you don’t have sales, revenue or cashflow… your business ceases to exist. So, it makes sense to celebrate completing monetary transactions. It’s the intrinsic sign your business is doing well. Somewhere along the line, though, the concept of sales became idealized and over celebrated. This idea that if you could coerce the “adversary” into your proposition then you’ve won is just the tip of the iceberg. Lusting after sales has driven what should be a peaceful process with no coercion or psychological manipulation into one riddled with slimy tactics and strategies. The consumer becomes timid and retreats deeper inside their shell of comfort and security, which creates inaction. They continue to do what’s comfortable because of fear of change and the memory of businesses that oversold and underdelivered in the past. With the number of advertisements, sales calls and transactional stimulus we face on a daily basis — we see about 5,000 advertisements a day, according to The New York Times — it’s no wonder that we’re facing lower conversion rates from cold calls, door-to-door and cold reach outs. Mix that in with the fact that in the age of COVID, face-to-face cold selling is pretty much out of the question. So how do you drive conversions and sales for your business without being pushy or overselling your product? Turn to marketing. Here are 3 reasons why marketing is the new sales, and how to increase conversions in your business. Without marketing, there would be no sale. In fact, sales should have really been credited to marketing in the first place. 1. You can use marketing to earn back consumer trust Sales have always been a fundamental part of business. Sales also have always been a function of relationship building. You’ll hear these principles in entrepreneurship often. Things like, “your network is your net worth” and “Sales is the lifeblood of your business.” And while these statements are predominantly true, they are also merely facts of the equation of business and life. It’s when sales are credited for the work of great marketing that people are capitalizing on the wrong idea. We all purchase based on a sense of trust. Can I trust that if I give you my money, I’ll get what you promise, whether it's a cheeseburger, a car, a Siamese cat. Enough trust must be built up in order to overcome the risks of untruth, deceit or the consequences of these outcomes. Do I trust that this is made from safe ingredients? Will this car actually last for another 100k miles “easy,” as the salesman says? Is this cat purebred? If you can earn the trust of your prospect and they need your product, they will buy. So how is trust earned? By getting to know the nature of a person through interactions and relations. By stacking small dominoes of reliability and delivering what you say you’re going to when you say you’re going to. This is why salespeople are given credit cards with an unlimited budget and told to treat their prospects like royalty, so they can show up on time, deliver a good time, build relationships and treat them like they’re irreplaceable. Related: How to Earn Customers' Trust In this whole equation, where does marketing end and sales begin? And how do we use marketing to earn back the trust of the consumer? We were already undergoing a massive digital revolution as a society. The normalization of social networks and apps in day to day life has become much more prevalent in the last 5 years. Because of this, we have new channels to market and sell. If you’ve been on LinkedIn for more than 5 minutes, you’ve seen how spammy salesmen attempt to gain your attention and sell you on a “discovery call about X.” This is an ugly example of idealizing the sale and not understanding the power of marketing. Marketing is the act of creating a relationship with your customer, it’s the act of building trust and educating them on your service. If you truly have a viable offer and you spend enough time and energy marketing, all of a sudden they’ll ask you for the contract, the invoice, the bill. They’ll ask you where to buy. So how do you ultimately earn back the trust of the customer? Show them you’re in it for them. Show them through customer experience, customer journey. By showing them how much you care, they’ll show you how much they care with their dollars. Tactically how do you market to earn trust?
Post consistently, educate and add value. Create small changes in their life before they ever purchase your product. Speak to them as if you’ve read their diary or lived inside their heart and mind. Relate to their struggles and give them hope for a better way. Be funny and relatable. Use memetics to drive culture and create an unspoken connection. Craft a plan that ultimately shows the customer you care, and they’ll show you how much they do. It’s as simple as that. Once they’ve purchased, though, what’s next? 2. Relationships are more powerful than transactions Increasing the lifetime value of a customer is an often overlooked way of increasing revenue. When you first understand the notion that it’s harder to get them in the door than it is to keep them there your world changes. If you have a client list you truly have a bank of leads right in your palm. Chances are that you’re not a one-trick pony. Your business likely has the potential to do a number of things, and one of the things that got you where you are was focusing on that one thing. Now that you’ve created systems and processes to serve your clients in that facet, there is likely to be another want or need. Use your customer list for market research and to gain valuable insights into which product or service will ultimately improve and build upon your current offerings. For instance, a credit repair firm is likely to offer types of funding and credit as well. It’s a natural customer journey, you focus on building your credit to use it. Why not invest in partnerships, certifications, or business partnerships that allow you to expand your offerings in a logical way. Related: How to Increase Customer Lifetime Value And Boost Profits Create relationships with your customers along the way. We all love opportunities and possibilities, especially if we’re already invested in the journey. Use this opportunity to introduce them to the idea that the journey doesn’t have to stop when it’s over. Avoid telling them that there is more work on the other side by emphasizing the process and making it a bite-sized and digestible journey for you to undertake together. Just like airlines use every flight to encourage you to fly with them again and to thank you for traveling, it’s important to do the same with each customer journey inside your business. Related: 4 Ways to Sell More Using 'Customer Journey Optimization' When you show the customer you’re also invested in their success and that you’ve done the bushwacking to get them there faster, safer, or more efficiently, they feel how much you care about them. “People don’t care how much you know until they know how much you care.” Show them how much you care by compartmentalizing what you know about their pains, struggles, and wishes for life into a transformative customer experience and you’re sure to retain your customers for longer, increasing their lifetime value in several ways. Not only will they spend more with you, but they’ll be more likely to share their tailored experiences with friends or family members as it imparts changes in their life. As a bonus stream of revenue, look at things like monthly reoccurring revenue models that allow you to expand the customer experience in realtime… think Netflix, Stitchfix or even Entrepreneur Insider’s model for serving customers. 3. Sales and marketing have always been linked I learned from George Bryant that relationships are at the heart of all marketing. So, in essence, sales staffers who are wining and dining customers are actually marketers. They’re creating relationships and helping to educate the prospects on what your business can deliver. They are essential parts of the business and drive sales forward. But they’re engaging in marketing tactics that help drive the sale. So how do you employ these marketing techniques to drive sales in your business, especially in the digital age? Examine what other businesses are doing to have a direct relationship with their customers. For example, Disney took a huge step to create a monthly reoccurring revenue model and to take control of their customer relationships when they launched Disney+. As a marketer and business owner, we never know which marketing asset or channel is going to reach the consumer and cause the purchase decision. We just know what as we earn their trust and prove our product works through different psychological biases, eventually they will make that decision as long as we maintain a relationship with them. Instead of pushing for sales like you’re a telemarketer, smoothly incentivize the sale through heartwarming marketing techniques that show how much you care about them. Marketing truly is the new sales. Use your list to gain informed market research, create educational content surrounding their pain points, learn which new products your customers want and ultimately create a higher lifetime value from your customers. Read more from Entrepreneur ## CMS owned www.PayOnlyForSales.com Pay Only For Sales dot com is a network partner of the largest reward network in the USA. PayOnlyForSales.com Call us 631-780-4607 Watch This Video Click Here Restaurants, Retailers & Service Businesses Pay Only For Sales Not You're Advertising Advertise on the best websites & apps FOR FREE and only pay for in-store sales. We Bring ChaChing ©™SM Lower your cost of Business POS Credit Card transaction fees fast! ChaChingBiz.com ©™SM Accept Credit Cards Every Way Customers Want to Pay Never Miss a Sale Again. Sign Up Now Accept All Major Credit Cards. No waiting to get your money, Get your money daily, yes 7 days a week! We can reverse fees to customers at your option to encourage cash transactions. We are global and part of the largest network of business services in this space, provide direct personal customer service we have what you need for all business types restaurants, gas stations, startups, online, retail, hotel, motel, services business small business, street fair, food trucks, landscaper, contractor, swipe, POS systems for all needs. Cha Ching Biz ©™SM |
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