From artificial intelligence to emerging tech, we're sure to see a lot of change
By David Armano
We’re deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there’s an app for everything and algorithms rule advertising even when it comes to the influencers who’ve most recently challenged the value proposition of traditional advertising. With AI, automation, algorithms and big tech making instrumental changes to how brands engage with consumers and employees come great power. And with great power comes even greater accountability as brands seek to innovate with impact.