By Kimanzi Constable VIP CONTRIBUTOR Consultant and Lifetime Entrepreneur
"Lifestyle business'' gets a bad rap by association with less-than-reputable internet marketers. You’ve seen the ads promising quick cash and a life of luxury -- if you buy their course. There are staged photos and big, misleading claims of wealth.
However, lifestyle business is what you make it. You can build a business that allows you to live the life you want while generating revenue through new age opportunities. In a lifestyle business, you will most likely generate a most of your revenue online selling courses, coaching, digital information products, membership websites -- the list goes on. You can also add the elements of paid speaking and corporate consulting at events and companies all over the world. This allows you to travel the world training on your lifestyle business topic.
This kind of business and lifestyle is lived by many entrepreneurs. It’s the type of business that I’ve owned and operated for the last seven years. I travel to 20 countries a year for corporate consulting gigs while also generating revenue through multiple streams online. If your goal is to build a lifestyle business that lets you travel, creates freedom and financial security, here are four essential tactics to consider adding to your strategy.
Related: 6 Income Streams You Can Create in the Corporate Consulting Space
1. Get clear on your bigger picture. To go anywhere, you have to know where you’re going. You can make money online but that doesn’t mean you have a business. To build any successful business, you have to see the bigger picture -- the why and your goals for the business. You have to understand who you can help and what you can help them do.
Your message and topic won’t be for everyone. That’s okay. The way you build your business and life might be unconventional and that’s okay -- as long as you have a clear vision of what you’re building. If you don’t have that clarity, take the time to get it and then plan out why you're building a lifestyle business and how all the elements fit into your life picture.
2. Build your business foundation. The foundation of your lifestyle business starts with the structure of your business. You have to decide if this will always be a solo venture or if you’re building something bigger, such as an agency. You want to build according to where you’re going, not where you currently are.
The foundation also includes your online presence. This means a website, building your social media following, building an email list, and growing your network online and offline. There are many articles and videos on Entrepreneur on how to build each of these elements. In a lifestyle business, you need a solid foundation to point potential leads and customers back to. Your home base.